Search engine optimization (SEO) – SEO optimizes its content, so it ranks higher in search engine results pages, which drives more traffic to one’s website.
In other words, Search Engine Optimization (SEO) is the process of making a web page easy to find, easy to crawl, and easy to categorise. It is about helping one’s customers find out the business from among a thousand other companies.
- 75% of SEO is off-page and 25% is on-page
- Persuasive Meta descriptions under 155 characters increase click through rates
- Page titles are the most important on-page element after content
- A video on your homepage will double the chances to show up on page 1 of Google