Gone are the days when businesses had to send out flyers to mass markets or have them put on cars in parking lots and hope for the best. Instead, email marketing helps businesses reach their established customers and those who would genuinely be interested in their products. Email marketing and SMS are entirely permission-based. Whether you fill out an internet signup form to a weekly email newsletter or tick a box to receive SMS travel notifications, you’re providing consent for a brand to speak with you on these platforms. Rather than targeting your audience with ads they don’t want to work out, an email marketing and SMS approach offer a personalized solution to interact with the right audience. People who opt-in have an interest in what you’ve got to mention, making them perfect prospects. You can use email to create relationships and use SMS to secure commitment.
Email and SMS marketing is, quite simply, using the tools to deliver advertising messages. The vast majority of Internet users have email accounts and messaging facilities, allowing them to instantly receive an almost unlimited number of messages. Email and SMS is a remarkably flexible tool that can accommodate a wide range of messages. Ads can be pretty simple, or they can be flashy multimedia packages. The aesthetic of the ad will depend on the company and the product for sale. Some ads are only text, while others include images, videos, and long lists of links.
One of the most significant advantages of email and SMS marketing is that it allows marketers to send targeted messages. Print, radio and television ads are broadcast indiscriminately and frequently reach consumers who have no interest in the product offered. But email and SMS allows companies to tailor certain ads to specific customers. For example, if a customer has shopped for a brand of shoes in the past, companies can email them coupons for that exact brand knowing that they have already expressed an interest.
Companies can elect to manage their email and SMS marketing campaigns or choose from over 100 different companies that offer email and SMS services. These services provide easy software tools that allow companies to manage their email and SMS lists, design ads, and track how often they are accessed. Larger companies that send out dozens of daily emails and messages to tens of thousands of different customers often use email and SMS marketing services to manage the process.
As you grow your email marketing program, you’ve got the chance to check and learn what form of content drives engagement and conversion. You can then take these learnings to focus on and personalize effective SMS messages from day one. Yes, you’ll still have some fine-tuning to try, but you won’t have to start from scratch as most companies do with their email marketing campaigns—that’s an enormous advantage. Combining email marketing with SMS could be a no-brainer. Before other companies get on board with these solutions to interact with your market, make sure to leverage this powerful duo, and you’ll enjoy uninterrupted access to their attention.